I’m speaking at a location in about two weeks. The
program director has done much to publicize the event (and I usually do quite a
bit behind the scenes to give my events a little push as well). In the lobby of
this location is a large sign displaying several posters and some information
about the event. This is great because this location has regulars who pass this
area every day and sometimes several times in a day; these are the exact people
in the target market they want to reach. But, believe it or not, many people
will go by this sign and not give it a moment’s notice.
You have seen those people out
on the road holding (and moving and dancing with) signs saying “50% off”, “Store
Closing”, “Grand Opening”, right? The reason why you “see” them is because they are “out
of the usual place”, and “have movement”. To attract the eyes of those whizzing
by the sign, (just like those speeding cars) I did not suggest “movement” but we could do something out of the
ordinary to attract the eye, and here it is.
Below
What I requested was for her to use a thick black magic marker and
(print) the number of days left before this event (10 days left until, 9 days
left until, 8 days left until, etc.) on a sheet of fluorescent paper (bright
yellow is good) and use a “fold-over” attached with tape on the top of the
existing sign. Then when possible, (daily is best), change it up every day.
This will indeed get the "regulars" to stop in their tracks, and take
notice!
You see, marketing is not difficult but takes a bit of “standing
back” and looking at something that you are already doing with “different eyes”;
the eyes of your prospective or current customers! Try this idea today and let
me know how it worked for you. My contact information is on the top of every
page at my site: www.terscott.com.
Make it a great day!
PS. Did you like what you read? (But wait, there’s more…
sorry I couldn’t resist). Be sure to register to “Follow by Email” on this blog
so you’ll never miss any future articles. And, consider registering for my FREE
MARKETING NEWSLETTER. You can just request it at: www.MyImprintRep.com/123order
page in the comments box.
